Another late night and wasted time
As per my usual method of operation, I’m up late tweaking and tinkering with the blog. Most of the changes were minor things that bugged me when I took a look at the blog the other night. As always, the changes are so minuscule that I need to dig deep into the template. Every time I take a sabbatical from posting my mind turns to mush and I have to relearn how to navigate the templates to make the changes I want.
Please note this is a Dork post.
To continue on my previous post where I got into too much technical talk about digital reader, Amazon is set to announce an new version of the Kindle. Some early marketing photos can be found over on the forums at MobileRead. I’m not sure if this is a newly upgraded version of the Kindle or if it is just a redesign. I tend to lean towards the latter since I have not heard any information leak about any significant upgrades to the technical specs. From the leaked photos, the design team definitely listened to the chatter regarding the harsh, boxy design of the original. One blog I read (I don’t remember which one) said that it seems to be Kindle 1.5 rather than a second generation device. The price is reportedly still at $359, which is still too high for widespread adoption. This pricing challenge is seen across all of the digital readers.
The feeling I get is that Amazon is trying to do to books what Apple did to music. What Apple was able to do successfully is release hardware priced on the high end of market value and pair it with a simplistic way of loading content onto the device. Apple accomplished the content side of the equation with iTunes, while Amazon is utilizing its Kindle Store and the Whispernet (some of Sprint’s cellular network) to easily deliver content to the reader. I have doubts that Amazon will be able to have the same market penetrating success that Apple has had. The fundamentals of music and books are dramatically different. In general, people do not have the same attachment to books as they do with music. This attachment, or even engagement, sets a higher value on music and the devices that play the music. As a result, the customer base with this passion for books is significantly smaller than its big brother music.
The challenge with digital readers, as I alluded to in a previous post, is the different formats of the content. Amazon has a significant amount of content in its proprietary format in addition to a simple way of loading it to the device. The Sony device has a replica of iTunes but for books. When I was looking at readers, this scales were hardware cost and content cost. The Kindle was priced at $100 premium over the Sony reader. Sony wins hands down on the hardware price. Moving onto the content piece I did some unscientific search of authors I read, the Kindle’s content was equal to or less than Sony’s offerings majority of the time. Kindle won the first round of content competition. The problem with the content is that I’m cheap and had found many resources online that offered free content. It’s not illegal content, it’s books that are in the public domain or the author has published it for free in the digital format. This swayed the judges and caused the content bout to end in a draw. Based on cost of hardware and content, Sony ended up being the winner for me. However, if I was heavily dependent on New York Times best sellers, the Kindle would have smacked Sony around pretty bad.
The value proposition that Amazon presented to me was something that pushed me further into the Sony corner. The Kindle had more advanced features such as: keyboard, dictionary, Wikipedia access, wireless book buying. Unfortunately, I did not value any of this additions. All I saw was a bunch of things that I’m paying for that I would never use. This caused me to view the Kindle as significantly lower value than its competition. Don’t get me wrong that those features may be useful and cool to use, but I wouldn’t get $100 of value from them. If the Sony was priced in parity with the Kindle, then these would have come into play.
Okay, long post. It’s taken me an hour to get this written out. It’s now past midnight and Aves is going to be getting up in around five and a half hours. But I’ve found this fun to do. I’m not sure if anyone reads this but I do find it fun to discuss things with a monitor (luckily it never talks back). I’m sure Michelle will be appreciative since this will hopefully keep me from jabbering on about stuff like this to her. Although, I did tell her about the new Kindle as we were driving home from dinner.
Did you actually read the entire post, hon?